Hits harder
We set out to create the most powerful compressor in the industry. The kind of compressor that makes your tracks sound and sing. To achieve that extra edge, the IHNY-2 operates in parallel. This allows it to compress more without losing the dynamics of the dry track.

Designed for a modern and ultra-aggressive compression sound, perfect for adding punch to your tracks.
It houses the parallel signal chain internally for a fast and seamless parallel compression workflow.
An improved V2 of our first plugin (I Heart NY), offering surgical control and a range of new features.
Mix harder
Contemporary mixes need punch. And to achieve maximum impact without destroying the track's dynamics, engineers turn to parallel compression (a technique that blends a dry track with a heavily compressed duplicate). IHNY-2 includes a plug-and-play parallel setup so you don't have to set up any additional routing in your DAW.

The plugin is designed to compress your tracks in parallel and will hit harder than your typical compressors. It's not subtle, but rather a tool dedicated to adding energy and "slap" to drums, mix buses, or even the master bus (if you dare!).

IHNY-2 is an evolution of our first plugin, I Heart NY. The original was a favorite of many users and was chosen for the SOS Awards by Sound On Sound magazine. V2 includes new features, surgical control, and sound improvements.

It's all about the sound
The IHNY-2 comes with a range of new features to surgically adjust the compression behavior. But a compressor should be judged as much by its sound as by its features (or its ability to operate in parallel). Let's get down to business.

Like its predecessor, the IHNY-2 offers its own unique sonic signature: Its compression style is clinical and aggressive, combining the precision of a digital algorithm with a touch of analog-inspired non-linearity. It can even enter full saturation mode by applying the 'Harmonics' control.

The plugin has been specially designed with modern genres in mind, meaning it's optimized to achieve sonority and impact without losing clarity.

However, part of our inspiration also dates back to the past. Specifically, to the affordable DBX units of the 80s and 90s. You can call them basic, but these compressors had a brutal and punchy nature that their more sophisticated counterparts couldn't match. They are still loved and used for that very reason to this day.

With IHNY-2, we aimed to take the "slammy" and "squashy" behavior of our old favorite hardware compressors even further, and turn it into an intentional feature rather than a byproduct of design limitations. At the same time, we wanted an algorithm that wouldn't destroy the signal, even at high compression levels (unlike cheaper hardware compressors).

We are sure you will discover that IHNY-2 doesn't sound like any of your other plugins. It is not designed for "subtle" work. But when you need power, you'll find it hard to find a better companion. IHNY-2 is everything I Heart NY was - and much more!

Preset creators
IHNY-2 comes loaded with 156 presets created by BABY Audio and friends of the house - including:

Delbert Bowers (Lizzo, Icona Pop, Shawn Mendes)
Matt Sim (Nicki Minaj, The Chainsmokers, Gucci Mane)
M-Phazes (Eminem, Madonna, Demi Lovato)
Preston "Prizzie" Reid (Kanye West, Alicia Keys, Muni Long)
Rob Kleiner (Cee Lo, SIA, David Guetta, Britney Spears)