TECH 21

Tech 21 was launched by B. Andrew Bartael in downtown Manhattan and introduced its unique invention to the world: the SansAmp. It was, in fact, the culmination of something he simply wanted for his personal use. As a musician with a background in electronics, whose "day job" was repairing, modifying, and customizing amplifiers, Andrew had the expertise—and the determination—to make his vision a reality. Tech 21 pioneered the direct recording movement and created a completely new category of signal processing. The revolutionary SansAmp tube amplifier emulator was the first device that allowed musicians to dial in massive tones and connect them directly to a studio mixing board or a stage amplifier. Finally, it was possible to achieve impressive and consistent tones without having to wait hours and hours to find that elusive "sweet spot." Instead, the 100% analog SansAmp delivered all its massive sounds from a pocket-sized pedal. Tech 2 continues to strive to offer products that are easy to use, truly useful, flexible, multifunctional, road-ready, and highly practical. In a world of planned obsolescence and constant updates, many of our products have changed little or nothing at all, and are still in production today.